Part two of how to: become an online communications and PR professional.
A serious to help you become an online communications and pr professional.
We all know how tough the online communications and pr world can be.
So heres my helpful tips to get you set up and on your way!
Today is the second part of eight in the series!
Appearance
So your probably wondering like me, Why in gods name does my appearance matter when I'm online?
Ever taught about the image your sending to the world?
I never taught of this when trying to learn the ropes of a pro!
In recent years many companies have set up pop up stalls at conferences, photo shoots and Public relations events taking professional head shots for online media sites.
A good photo:
Professional
Cleverly dressed
Neat hair/Makeup
Respectable pose
Natural looking
Up to date
A bad photo:
Something used from a personal site (Facebook drinking photos)
Heavy make up
Unprofessional clothing
Group shots
The aim to get the perfect head shot or profile photo can help be the decision why a cooperation will hire you or not!
While tweeting you may be snuggled on a couch with your hair up in a track suit, but sadly your profile can not portray this image. In the privacy of your own home you can stay that way, the online media world does not need to see that!
The online media world can be vicious! It is judge mental, with a professional look and respectable appearance you can be taken seriously and stay on top of the competition!
Other helpful tip:
Use work pages as work pages
Do not mix personal and professional information on one page (IE: At Starbucks with john)
This can send an unprofessional signal to potential clients/employees/employers etc. Keep a professional state of mind
While being online remember every thing you post, tweet, link in etc will always be there regardless if you delete it or not.
Future employers/Other online professionals will watch you, Keep it fresh up to date and professional.
Stay up to date and recent. Try stay appealing to your audience. Keep your client/employer/media in mind. An up to date appearance is crucial.
So why not try it out? Change your picture, Make it simple, professional and respectable and who knows you could be on your way to being an online communications and PR professional in no time!
Happy Online Communications and PR searching!
