Part 8 - the final

So youve gotten all 7 steps? This is part 8.. The final one!

Youve learnt so much.. Yet what are you going to do?

Finishing college or even a coarse on online pr can leave us often confused..

What area will i work in?!
Is there room for me? Where can i apply for a job?

The easy answer is to look within yourself. Only your confidence can help you. You have the power to make your online pr the best you can make it!!!

I love online pr and comm.. If you have a true passion you must let it out. Everyone will see it and understand how much you want it.

Spread your online wings and get as much attention as you can.. Soak up anything learned along the way.. Take every oppourtunity!

Its been a pleasure writing these blogs :)

I will be back!

Happy pr days

Catherine!!

Keeping a current online pr campaign

Keeping a current online pr campaign is a very difficult thing to do!!!

Patience is vital.. Wait your time.. Online tactics are all about playing the field and being aware of your compitition. As we know online media is growing everyday. Use this to your advantage.

Everyone loves to see new campaigns. Colour. Layout. Shape. These all are ideas we have when we see an online campaign..

Think about the client.. The person who will be buying the product or service. Zone in on thier customer needs. Keeping on top of all of this is vital!!!

When creating a campaign.. If you promote it at the right time.. On the right site instantly you could gain thousands of potential customers.

Online pr is all about appearance. The message you are trying to send.

Keep calm. Keep clear and happy pr days!

Catherine!

New media sites helping online communications

Until recently i was unaware of how many media tools are out there to help us.

Media tools are nearly always free and are a huge resource of information.

I've started using QR codes. These are square images with codes on them. When scanned by a mobile device it brings you directly to a site page about a product or service.

These are everywhere. Bus stops. Magazines. Books. Products.

They are great for advertising New products in the market.
Many people scan these to learn receipes.. Information or even to buy things

Wireless data is sent directly to your phone tablet etc.

How do i download one? In the android market and apple market. They are free. The app is a QR scanner and is free.

For something free simple and easy.. Every business should look into designing a QR code. It could open thousands of doors for the business and potentially have thousands of New online customers.

Happy online pr days!

Catherine Dillon

The secrets of online pr.

From recently beginning an online communications and pr campaign for a college election I have realised how much work it can be.

Everything I have mentioned on my blog really comes into practise.

Networking is the key.. Getting your name..product or service out there online is vital.

Timing is also something I am extremely aware with. I've started using socialbro.com to learn when is the best time to tweet!!!

5pm on Friday is one of the best times to promote your company. Being on time can make or break your company.

Remember to keep the campaign in pr terms simple. Simple language and simple messages. Keep them clear. Confusing your client can lead to loss of clients. Never a good thing

Using media sites can really help a campaign. Pr can be unforgiving. Keep up with your competition!

Have the facts, keep up with New media tools!

Happy pr days!
Catherine

Part 7: Nail the Interview

Want to become an online pr and communications professional?

 

Here's how in part 7 of my series: How to: Become an online pr and communications professional!

 

Now a days, everything has changed! Online communications and pr has taken a total change. Online interviews are a huge craze? SAY WHAT? Yes you heard me, online interviews!

 

An online interview is any form of interview for a job by which you are not present for a formal interview. As we all know, interviews can be terrifying, sitting in a waiting room waiting for your name to be called, shaking hands with someone you wish would hire you, questions that put you on edge and often meeting your competion on the way out. NO MORE!

 

An online interview takes the stress away, many companies now call interest subjects using media tools such as skype and apples face time. This allows them to see the interviewee without them seeing the employer. The employer has the oppurtunity to ask the questions they still want to ask without having the scary in person shaking (we all get it)

 

Often the questions refering to the company will be asked on the spot on video interviews and does not give the person being interviewed the chance to hide.

 

The one good thing is you only have be dressed formally on your top half, who says a suit and tie with pj bottoms wasnt comfortable?!

 

Online interviews are fantastic! There fast, easy and best of all from the comfort of your own home! Whats not to enjoy?

 

Hope you've enjoyed this blog :)

 

Happy online pr and communication days!

 

Part 5 How to: Be an online communications and pr professional

Catherine here again!

So heres part 5 to my series. How to: Become an online pr and communications professional.

Part 5 of the series is to polish your cv!

Your cv is one of the most important parts to getting a professional career.

Whether your have tons of experience or not! The dream job is still in reach for you!

Think about it carefully and look through all relevant experience you have. Bet your glad you did those public speaking classes, public debating and english studies in college eh?

Add anything that you think will help your future employeer! I personally think it is important to include anything that will make you look as good as you can.

Being an online pr and communications professional having online skills and tools are vital to include on your online cv, as many online communications and pr firms demand interested people to send cvs online.

Heres some helpful tips to get that perfect cv for you!

 Keep it real!

Never ever ever ever ever lie on a CV!!! Saying your amazing at online communications and pr is vital for your future career. Lying and saying you've years of experience when you don't, you will get caught out. Lying about things never looks good if you get caught out. It will always be found out. "Im fluent in online french language classes" "I've taken them for years". What if your online communications and pr agency use you to contact their french sister company and you can't speak a word of french? Getting out caught could reveal your lies and end up with you loosing your job.

Make it look good

Professional, Professional, Professional!!! As you are mastering "online communications and pr". Everything is about ONLINE! Keep it up to date with information and use a smart design that shows you would be perfect working online. Trying to stay in the online state of mind is difficult but make sure to keep it looking as technical and good as you can!!

Tailor it

A Cv should be different for every person, make it your twist and show your personality through the CV. Try and make it unique and stay with a professional touch as much as you can!!!

Include a personal statement

 Keep it current

Any relevant information about previous work, or skills you have put them down! Try and keep it as relevant, sadly in an online field old skills will not help you get any job you wish to get!

The errors

Spelling mistakes looks sloppy, they make you look unprofessional, you have no excuses as all word programmes have a spell checker and word processor, YOU HAVE NO EXCUSE! Keep it clean and keep them keen!

 

Make it keyword friendly

 

Depending on the job you are applying for. Keep including words that a relevant to the job. If I was applying for an online communications and pr job, I would keep inserting the word online, "Previous experience in online software" "Studying online media and pr tools". This will catch the attention of the future employer and you could get the job you want!

 

The maths

 

Include figure, 90% improvement in online communications and pr sales in the past 3 years for previous company. It makes you look professional and intune with what you are doing online.

 

Enjoy your future online communications and pr days :)

 

 

 

 

 

Part 6: Research Potential Employers

Research Potential Online Employers

 

Hey guys! Back again,

 

How do you plan on becoming an online communications and pr professional without research your employer?

 

The best way to research is ONLINE ONLINE ONLINE, as you are going into an online field, make sure to look at any media sites they have, Facebook, Twitter, Instgram, Google+, Blogger, Pintrest! Anything, even follow them but make sure to NOT connect any personal sites with their business sites as they have full access to all of your personal information. They do not need to know where you are, who your with or what you've been drinking down the pub last weekend. Remember what goes online, STAYS online.

 

Make sure to research everything, they could ask you in an interview what you like about their company, Saying something whitty could help you grab that job! :)

 

I personally feel if I research a company online before going for the interview you get to know the business and therefore it becomes easier to understand it.

 

Happy online pr and communications days!